Cloud Gaming Literature Review
This research paper aims to constructively analyse the available literature relating to the drawbacks and benefits cloud technology will have on the gaming industry. Research is carried out into latency and image quality provided by leading cloud gaming services, followed by an analysis of industry and consumer benefits. Arguments from a variety of relevant sources are critically appraised, and any limitations which have become apparent whilst conducting this literature review have been identified. The research carried out in this paper is intended to support the development of an upcoming work-based research project.
Serious & Entertainment Games: A Convergence Analysis
This report outlines overlapping aspects between serious and entertainment game genres, and analyses how developments in the games industry, caused by both internal and external influences, have led to their gradual convergence over time. The history of serious games is discussed in relation to public opinion on the genre, as well as research & development in the sector. Modern definitions are provided for both genres, followed by a breakdown of the main criteria which have either led to or are leading to increasingly fewer distinguishing factors, a trend which is likely to continue as the gaming industry continues advancing.
Starbucks Marketing Strategy Review
This report reviews the Starbucks Coffee Company from a marketing perspective, outlining how the company mission statement, values, aims and objectives affect the planning of their marketing strategy. Stakeholder influences are considered, and the current & future market positions are analysed. The marketing mix is then incorporated into the company’s revised strategy, using market and company analysis tools to determine beneficial points of focus.