Last Active: 2 months ago
A Mediterranean Vocation Finally Fulfilled
In 1985, Mark Miceli-Farrugia was employed as Export Manager for an Italian wine-maker. In the course of his duties, Mark met French oenologist, Professor Denis Dubourdieu, who persuaded him that Malta’s geographical location permitted the production of excellent wines. And the rest is history ……
Meridiana - What's in a name
A marketing student recently requested me to explain how the names involved in the Meridiana venture were conceived. Was it just luck, a flight of fancy, or profound planning?
The Story Of Art
Ernst Gombrich's 'The Story Of Art' - explained concisely and pictorially within a chronological framework.
A comprehensive, 14-part abstract of essential Marketing principles for A-Level students.
The Negotiation of the COP21 Paris Climate Agreement
This study reviews the strong rationale and the intricate processes underlying the negotiation of the COP21 Paris Climate Agreement.
Business Ethics and Financial Derivatives
This assignment examines the ethical issues raised by the loosely regulated sale of financial derivatives prior to the 2008 financial crisis. Some financial experts contend that subsequently enacted US and EU legislation may still be inadequate.
Starbucks - A Brand Analysis
This paper's brand analysis on Starbucks in July 2013 concluded that the Starbucks' brand was uniquely positioned in the coffee-house business. It added that the brand's strong personality faced no immediate direct threat from any of its leading competitors.
The Syrian Crisis - An Overview (Mar 11 - Oct 15)
Written in October 2015, this study surveys the lead-up to the Syrian Crisis and evaluates the various theories used to explain this serious conflict.